Campaign Error!

Why most B2B campaigns fail to connect and what big B2B brands are doing to fix it.

Clients send an error message

According to Stack’s survey of 100 B2B buyers, there are three reasons campaigns crash:

Recall

Only 16% remember the marketing content they've read.

Consideration

69% say marketing hasn’t increased consideration for new partners.

Action

74% can’t think of an example where marketing has prompted action.

Upgrade your campaigns with client testing

Client tested campaigns are built to connect:

  • Confidence. Validated ideas mean campaigns are bold not bland.

  • Relevance. Content is tailored to specific goals and challenges that are front of mind.

  • Resonance. Calls to action that actually work.

This easy fix is compatible with what you already do, with no need for huge amounts of time or budget. Join others that are already maximising impact with client testing.

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