Breakthrough Digital Health

Achieving record levels of engagement in digital health through greater client insight.

  • Capitalise on the firm’s tech, corporate and life sciences regulatory capability to seize market leadership and grow revenue in digital health.

  • Build a distinctive brand platform to position Taylor Wessing at the forefront of digital health.

    • Worked with clients and stakeholders to identify constants in a hugely dynamic market – strategies to ground and future-proof the proposition.

    • Structured Taylor Wessing’s digital health offering to cross-sell. Designed a go-to-market framework designed to support clients across the growth lifecycle – legal services to finance, commercialise and scale.

    • Designed a landmark piece of market research to uncover make or break moments for digital health businesses and gather insights on strategy, challenges and potential blindspots on which Taylor Wessing can advise.

    • Co-created the Breakthrough Digital Health Growth Playbook – bringing together the perspectives and advice of digital health leaders, Taylor Wessing experts and a wider digital health network in support of growth.

    • Successful digital health companies bring new solutions to market, realise revenue and scale quickly.

    • Companies in the sector are increasingly targeting bigger, more complex health needs to beat healthtech market saturation and demonstrate long-term value to investors, providers and customers.

    • But growing digital health businesses is not linear. Every business experiences make or break moments that have the power to accelerate or derail growth.

    • This is especially relevant in digital health, where innovative technology collides with regulation, and cash-strapped businesses lack the experience and resources to foresee and plan for these issues.

    • Digital health leaders don’t need to compromise vision or value. Grounded in both the technology and life sciences sectors, Taylor Wessing helps clients to weigh commercial decisions against legal limitations and propose simple solutions to breakthrough.

    • Bigger: Outperformed all other firm campaigns and industry benchmarks by x6 on email and social engagement, click-throughs, read time and return visits. Instantly opened up cross-selling opportunities.

    • Better: First growth playbook for innovators, by innovators – a fresh spin on the legal thought leadership report.

    • Faster: Distilled Taylor Wessing’s capabilities and strengths quickly and aligned a large and diverse stakeholder group on a distinctive direction.

Sarah Le Cheminant, Head of Brand and Marketing, Taylor Wessing

“Stack always lead us towards better ideas and bigger impact. Their process helped focus our proposition on client needs and made compelling connections back to our expertise. As a result, the campaign performed from a sales perspective and engaged our audiences with relevant and interesting content. Alex and Rachael are real partners – they bring clarity of thought, creative ambition and honest pragmatism.”

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