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Achieving record engagement through precise client insight.
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      Capitalise on the firm’s tech, corporate and life sciences regulatory capability to seize market leadership and grow revenue in digital health. 
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      Build a distinctive brand platform to position Taylor Wessing at the forefront of digital health. 
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      - Worked with clients and stakeholders to identify constants in a hugely dynamic market – strategies to ground and future-proof the proposition. 
- Structured Taylor Wessing’s digital health offering to cross-sell. Designed a go-to-market framework designed to support clients across the growth lifecycle – legal services to finance, commercialise and scale. 
- Designed a landmark piece of market research to uncover make or break moments for digital health businesses and gather insights on strategy, challenges and potential blindspots on which Taylor Wessing can advise. 
- Co-created the Breakthrough Digital Health Growth Playbook – bringing together the perspectives and advice of digital health leaders, Taylor Wessing experts and a wider digital health network in support of growth. 
 
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      - Bigger: Outperformed all other firm campaigns and industry benchmarks by x6 on email and social engagement, click-throughs, read time and return visits. Instantly opened up cross-selling opportunities. 
- Better: First growth playbook for innovators, by innovators – a fresh spin on the legal thought leadership report. 
- Faster: Distilled Taylor Wessing’s capabilities and strengths quickly and aligned a large and diverse stakeholder group on a distinctive direction. 
 
Sarah Le Cheminant, Head of Brand and Marketing, Taylor Wessing
 
                         
            
              
            
            
          
            