Stack the odds in your favour

We develop, test and launch standout B2B value propositions and marketing campaigns.

What makes a Stack project?

B2B brands trust us with their most complex services and important stakeholders. They value the quality of our thinking and rigorous approach when they need to cut through and drive growth.

Client-focussed

We uncover and test what resonates with your audiences, so marketing can deliver real value.

Agile

We collaborate and create with a sprint mindset to get propositions and campaigns to market fast.

Simple

We know how to get to the crux of the matter. No overcomplicated concepts or processes, just ideas that work.

Our services

  • We help with:

    • Value propositions and marketing messages

    • Service frameworks and go-to-market architecture

    • Campaign ideas

  • We help with:

    • Client testing interviews, panels and online focus groups

    • Internal stakeholder testing

    • Market research design

    • Brand benchmarking

    • Competitor analysis

  • We help with:

    • Evidence-based thought leadership

    • Marketing and business development content

    • Sales enablement playbooks

Our work

Value proposition and campaign: Helping DLA Piper meet clients where they are on AI.

Re-brand: Delivering a new and compelling brand value proposition for a global law firm in record time.

Value proposition and campaign: Seizing market leadership in digital health for Taylor Wessing.

  • “Stack always lead us towards better ideas and bigger impact. Alex and Rachael are real partners – they bring clarity of thought, creative ambition and honest pragmatism.”

    Sarah Le Cheminant, Head of Brand and Marketing, Taylor Wessing

  • “Stack is my go-to partner for marketing campaigns that deliver sales and create headlines. The quality of their thinking is excellent. I trust Stack with my most strategic and senior stakeholders.”

    Alessandra Almeida-Jones, Global CMO, BCLP

  • "Stack's process was an excellent way to define, stress-test and strengthen new tech propositions. Alex and Rachael understood the market, extracted valuable insights and worked flexibly so we could seize a new opportunity."

    Ruth Ling, former Head of Change, Taylor Wessing

  • "I rely on Stack for a smart perspective on my commercial challenges. They've helped open cross-selling opportunities and target complex buyers. I value their systematic, thorough approach underpinned by real evidence."

    Nicola Elcock, former CMO, Anvil Group (now part of Everbridge)

Testify

Testify is our space for experimentation and learning. Ideas and insight to help you maximise impact.

Discover how law firms are generating outsized campaign results with greater client insight.

Campaign Error!

Master data-backed campaigns: Practical tips on how to speed up data gathering and maximise the impact of insight-led campaigns.

Master data-backed campaigns

Client testing. Easy peasy: Four easy principles to predict the success of B2B marketing campaigns and value propositions.

Client testing. Easy peasy.

Meet the founders

Rachael and Alex founded Stack in 2017, on a mission to think bigger, achieve better and deliver faster. Drawing on more than 30 years experience in marketing and business development for some of the world’s largest B2B brands, we’ve created a new blueprint for value propositions and campaigns that stack the odds in your favour.

Ready to stack the odds in your favour?