
Campaign Error!
Why B2B campaigns fail to connect and what big legal brands are doing to fix it.
Why most campaigns crash
According to Stack’s survey of 100 B2B buyers:
Recall
Only 16% remember the marketing content they've read.
Consideration
69% say marketing hasn’t increased consideration for new advisors.
Action
74% can’t think of an example where marketing has prompted action.
Upgrade your campaigns with client testing
Beat the AI-generated crap cluttering inboxes and create captivating campaigns with one simple upgrade. Client tested campaigns are built to connect:
Confidence: Validated ideas mean campaigns are bold not bland
Relevance: Content is tailored to specific goals and challenges that are front of mind.
Resonance. Calls to action that actually work.
This easy fix is compatible with what you already do, with no need for huge amounts of time or budget. Join others that are already maximising impact with client testing.
Get in touch.
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Start a conversation about your next campaign of value proposition.